http://www.colinthomasgray.com Colin Gray / Copywriter Wed, 28 Mar 2012 17:16:47 +0000 http://www.colinthomasgray.com en http://colinthomasgray.com/Jarritos-Mexican-Soda http://colinthomasgray.com/following/colinthomasgray.com/Jarritos-Mexican-Soda Wed, 28 Mar 2012 17:16:47 +0000 Colin Gray / Copywriter 2030072 Jarritos is a Mexican soda brand. It is delicious, sweet, pure and strange. So is the site we made for them. Jarritos.com houses a branded content video channel, photo gallery and store locator, along with a few other hidden treats. <img src="http://payload.cargocollective.com/1/2/95432/2030072/jarritos_homepage.jpg" width="670" height="433" width_o="1670" height_o="1080" src_o="http://payload.cargocollective.com/1/2/95432/2030072/jarritos_homepage_o.jpg" data-mid="11953362" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/2/95432/2030072/Jarritos2.jpg" width="670" height="433" width_o="1670" height_o="1080" src_o="http://payload.cargocollective.com/1/2/95432/2030072/Jarritos2_o.jpg" data-mid="11953599" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/2/95432/2030072/JarritosPhotos.jpg" width="670" height="433" width_o="1670" height_o="1080" src_o="http://payload.cargocollective.com/1/2/95432/2030072/JarritosPhotos_o.jpg" data-mid="11953665" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/2/95432/2030072/jarritoslocate.jpg" width="670" height="433" width_o="1670" height_o="1080" src_o="http://payload.cargocollective.com/1/2/95432/2030072/jarritoslocate_o.jpg" data-mid="11953704" border="0" align="left"/> Art Director: Matt Barker Fuerte Vision Videos Some sodas use extreme sports to reel in their audience. We went with adultery, time travel, and violence. Involuntary Taste Test The Taste Test Man believes in his product so hard that he'll do everything in his considerable power to make sure you try it. Urban Luchador The classic fish-out-of-water scenario. Just replace "fish" with "well meaning but deranged man in underpants who solves problems with Jarritos," and "water" with "Mexico." No Twist Top, No Problema All it takes to get the cap off a Jarritos soda is a bottle opener. Or just mind-blowing ingenuity and determination. Art Director: Matt Barker Pop Top Posters Jarritos sodas come in glass bottles with no twist tops. Not everybody has an eagle friend or telekinesis, so we thought it would be cool to create posters with bottle openers built right in. <img src="http://payload.cargocollective.com/1/2/95432/2030072/PopTop.png" width="670" height="483" width_o="725" height_o="523" src_o="http://payload.cargocollective.com/1/2/95432/2030072/PopTop_o.png" data-mid="15818133" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/95432/2030072/JPoster1.jpg" width="670" height="433" width_o="1670" height_o="1080" src_o="http://payload.cargocollective.com/1/2/95432/2030072/JPoster1_o.jpg" data-mid="11956300" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/95432/2030072/JPoster2.jpg" width="670" height="433" width_o="1670" height_o="1080" src_o="http://payload.cargocollective.com/1/2/95432/2030072/JPoster2_o.jpg" data-mid="11956303" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/95432/2030072/JPoster3.jpg" width="670" height="433" width_o="1670" height_o="1080" src_o="http://payload.cargocollective.com/1/2/95432/2030072/JPoster3_o.jpg" data-mid="11956305" border="0" align="left"/> Art Director: Matt Barker Designer: Federico And remember: Jarritos is Spanish for bueno. http://colinthomasgray.com/Whipple-Roast http://colinthomasgray.com/following/colinthomasgray.com/Whipple-Roast Tue, 29 Nov 2011 02:59:40 +0000 Colin Gray / Copywriter 1701423 "Hey Whipple, Squeeze This" author and industry legend Luke Sullivan left GSD&M. So we made fun of him real hard on the internet in the universe's first online roast ever. Whipple Roast Case Study WhippleRoast.com <img src="http://payload.cargocollective.com/1/2/95432/1701423/HisLukeness.png" width="640" height="360" width_o="640" height_o="360" src_o="http://payload.cargocollective.com/1/2/95432/1701423/HisLukeness_o.png" data-mid="11975088" border="0" align="left"/> Me, pretending to be Luke. This video is remarkably vulgar. But if you know Luke, you know he is a gifted vulgarian. Me, going full blast on twitter: <img src="http://payload.cargocollective.com/1/2/95432/1701423/Screen shot 2011-11-28 at 8.52.48 PM.png" width="541" height="606" width_o="541" height_o="606" src_o="http://payload.cargocollective.com/1/2/95432/1701423/Screen shot 2011-11-28 at 8.52.48 PM_o.png" data-mid="11959154" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/95432/1701423/Screen shot 2011-11-28 at 8.53.21 PM.png" width="540" height="590" width_o="540" height_o="590" src_o="http://payload.cargocollective.com/1/2/95432/1701423/Screen shot 2011-11-28 at 8.53.21 PM_o.png" data-mid="11959155" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/95432/1701423/Screen shot 2011-11-28 at 8.53.55 PM.png" width="544" height="575" width_o="544" height_o="575" src_o="http://payload.cargocollective.com/1/2/95432/1701423/Screen shot 2011-11-28 at 8.53.55 PM_o.png" data-mid="11959156" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/95432/1701423/Screen shot 2011-11-28 at 8.56.43 PM.png" width="541" height="404" width_o="541" height_o="404" src_o="http://payload.cargocollective.com/1/2/95432/1701423/Screen shot 2011-11-28 at 8.56.43 PM_o.png" data-mid="11959171" border="0" align="left"/> Big thanks to Wes Whitener, Zach Rener, Landon Peterson, and of course, Luke Sullivan. http://colinthomasgray.com/Illustration http://colinthomasgray.com/following/colinthomasgray.com/Illustration Fri, 25 Mar 2011 03:31:25 +0000 Colin Gray / Copywriter 1217260 I am a writer who can draw. Please enlarge for viewing pleasure. <img src="http://payload.cargocollective.com/1/2/95432/1217260/beard.jpg" width="503" height="710" width_o="503" height_o="710" src_o="http://payload.cargocollective.com/1/2/95432/1217260/beard_o.jpg" data-mid="5874475" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/95432/1217260/bigdrawing2.jpg" width="581" height="710" width_o="581" height_o="710" src_o="http://payload.cargocollective.com/1/2/95432/1217260/bigdrawing2_o.jpg" data-mid="5892129" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/95432/1217260/oryx2.jpg" width="670" height="450" width_o="1056" height_o="710" src_o="http://payload.cargocollective.com/1/2/95432/1217260/oryx2_o.jpg" data-mid="5892169" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/95432/1217260/boybleeding.jpg" width="600" height="710" width_o="600" height_o="710" src_o="http://payload.cargocollective.com/1/2/95432/1217260/boybleeding_o.jpg" data-mid="5875867" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/95432/1217260/dhoff.jpg" width="608" height="710" width_o="608" height_o="710" src_o="http://payload.cargocollective.com/1/2/95432/1217260/dhoff_o.jpg" data-mid="5875603" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/95432/1217260/car.jpg" width="670" height="388" width_o="1224" height_o="710" src_o="http://payload.cargocollective.com/1/2/95432/1217260/car_o.jpg" data-mid="5981820" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/95432/1217260/chewie copy.jpg" width="621" height="875" width_o="621" height_o="875" src_o="http://payload.cargocollective.com/1/2/95432/1217260/chewie copy_o.jpg" data-mid="12019650" border="0" align="left"/> .permalink { display:none; } http://colinthomasgray.com/Goodyear-TV-and-Case-Study http://colinthomasgray.com/following/colinthomasgray.com/Goodyear-TV-and-Case-Study Wed, 23 Mar 2011 17:37:00 +0000 Colin Gray / Copywriter 1210092 Goodyear makes tires. No one cares about tires. We addressed that with an energetic branding campaign designed to remind everybody that Goodyear tires are awesome and awesome people use them to do awesome things. Case Study Although people still don't care about tires compared to say, food, booze or Civil War trivia, the campaign is working like gangbusters. Here's proof: Art Director: Matt Barker .permalink { display:none; } http://colinthomasgray.com/Fidelity-Roth-IRA http://colinthomasgray.com/following/colinthomasgray.com/Fidelity-Roth-IRA Wed, 23 Mar 2011 04:31:38 +0000 Colin Gray / Copywriter 1207418 Financial planning ads are hard to make and hard for consumers to care about. We went in a different direction with these Fidelity Roth IRA ads- a post-apocalyptic direction. In any kind of future you'd actually want to live to see, Roth IRA's from Fidelity are an unbelievably safe bet. Please enlarge for viewing pleasure. <img src="http://payload.cargocollective.com/1/2/95432/1207418/Fid2.jpg" width="548" height="710" width_o="548" height_o="710" src_o="http://payload.cargocollective.com/1/2/95432/1207418/Fid2_o.jpg" data-mid="5826128" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/95432/1207418/Fid3.jpg" width="548" height="710" width_o="548" height_o="710" src_o="http://payload.cargocollective.com/1/2/95432/1207418/Fid3_o.jpg" data-mid="5826129" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/95432/1207418/Fid1.jpg" width="550" height="710" width_o="550" height_o="710" src_o="http://payload.cargocollective.com/1/2/95432/1207418/Fid1_o.jpg" data-mid="5826127" border="0" align="left"/> Designer: Larissa Brandao .permalink { display:none; } http://colinthomasgray.com/Match-com-ClickIt-Application http://colinthomasgray.com/following/colinthomasgray.com/Match-com-ClickIt-Application Wed, 23 Mar 2011 03:34:01 +0000 Colin Gray / Copywriter 1206369 Two true things you can say about humans: 1) They are lazy. 2) They spend a lot of time on the internet. With those two insights in mind, we devised an alternative method for assessing compatibility based on what humans were already doing, consuming and sharing on the internet. Beats the heck out of surveys. Please enlarge for viewing pleasure. <img src="http://payload.cargocollective.com/1/2/95432/1206369/ClickIt1.2.jpg" width="670" height="433" width_o="1097" height_o="710" src_o="http://payload.cargocollective.com/1/2/95432/1206369/ClickIt1.2_o.jpg" data-mid="5825242" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/95432/1206369/ClickIt-2.2.jpg" width="670" height="433" width_o="1097" height_o="710" src_o="http://payload.cargocollective.com/1/2/95432/1206369/ClickIt-2.2_o.jpg" data-mid="5825244" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/95432/1206369/ClickIt-3.2.jpg" width="670" height="433" width_o="1097" height_o="710" src_o="http://payload.cargocollective.com/1/2/95432/1206369/ClickIt-3.2_o.jpg" data-mid="5825247" border="0" align="left"/> http://colinthomasgray.com/Marshalls-T-J-Maxx-HomeGoods http://colinthomasgray.com/following/colinthomasgray.com/Marshalls-T-J-Maxx-HomeGoods Tue, 22 Mar 2011 23:42:23 +0000 Colin Gray / Copywriter 1206244 You're paying too much for gifts at the mall. Also, troupes of extremely good looking carolers* almost never come sing and dance for you at the mall. The mall sucks. So pay less for awesome gifts at TJ Maxx, Marshalls and HomeGoods. Art Director: Matt Barker *The handsome, floppy-haired gentleman has been in a bunch of Madonna videos. In case you were wondering. http://colinthomasgray.com/L-L-Bean http://colinthomasgray.com/following/colinthomasgray.com/L-L-Bean Tue, 22 Mar 2011 23:12:33 +0000 Colin Gray / Copywriter 1206215 Sometimes I make pretty things. Art Director: Matt Barker .permalink { display:none; } http://colinthomasgray.com/Creative-Circus http://colinthomasgray.com/following/colinthomasgray.com/Creative-Circus Tue, 22 Mar 2011 22:38:21 +0000 Colin Gray / Copywriter 1206090 Normal jobs are terrible, especially if you are weird and creative. This campaign highlights the appeal of advertising and design careers to people who often feel like square pegs in round holes, or hopelessly weird pegs in irretrievably normal holes. Please enlarge for viewing pleasure. <img src="http://payload.cargocollective.com/1/2/95432/1206090/Bank.2.jpg" width="549" height="710" width_o="549" height_o="710" src_o="http://payload.cargocollective.com/1/2/95432/1206090/Bank.2_o.jpg" data-mid="5866497" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/95432/1206090/burn.3.jpg" width="551" height="710" width_o="551" height_o="710" src_o="http://payload.cargocollective.com/1/2/95432/1206090/burn.3_o.jpg" data-mid="5866712" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/95432/1206090/Laser.2.jpg" width="549" height="710" width_o="549" height_o="710" src_o="http://payload.cargocollective.com/1/2/95432/1206090/Laser.2_o.jpg" data-mid="5866489" border="0" align="left"/> Designer: Kirsten Mohr .permalink { display:none; } http://colinthomasgray.com/Sunkist http://colinthomasgray.com/following/colinthomasgray.com/Sunkist Tue, 22 Mar 2011 22:19:17 +0000 Colin Gray / Copywriter 1206003 Our task was to create a nostalgic campaign for an older brand no longer in the spotlight. But nostalgia is boring, so we filtered it through a haze of whatever hazes were made of back when people drank Sunkist. Please enlarge for viewing pleasure. <img src="http://payload.cargocollective.com/1/2/95432/1206003/Sun1.1.jpg" width="412" height="710" width_o="412" height_o="710" src_o="http://payload.cargocollective.com/1/2/95432/1206003/Sun1.1_o.jpg" data-mid="5825508" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/95432/1206003/Sun2.1.jpg" width="412" height="710" width_o="412" height_o="710" src_o="http://payload.cargocollective.com/1/2/95432/1206003/Sun2.1_o.jpg" data-mid="5825511" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/95432/1206003/Sun3.1.jpg" width="412" height="710" width_o="412" height_o="710" src_o="http://payload.cargocollective.com/1/2/95432/1206003/Sun3.1_o.jpg" data-mid="5825516" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/2/95432/1206003/Sun4.3.jpg" width="670" height="660" width_o="720" height_o="710" src_o="http://payload.cargocollective.com/1/2/95432/1206003/Sun4.3_o.jpg" data-mid="5839151" border="0" align="left"/> Designer: Lance Thomas .permalink { display:none; }